August 27th, 2008
Social Networking: The Five Biggest Mistakes Nichepreneurs? Make
Strategic use of social networking can help a company grow but beware of five common mistakes and learn how to avoid them…
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie set). While industry research tells us that television watching is declining, especially among this age group, social network use is on the rise: average users spend seven to eight hours a week online.
